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Denim Destination

  • Denim Destination
  • Say hello to your new best friend: the perfect pair of jeans! Fit yourself into Sportsgirl’s finest with our Denim Pop Up Shop.

LMFF Metamorphosis: Georgia Lazzaro

  • LMFF Metamorphosis: Georgia Lazzaro
  • Continuing our support of the bright young things of fashion, this year we’ve teamed up with Frankie magazine to support the LMFF Metamorphosis Student Showcase. We caught up with the amazingly talented finalists as they get set to hit the catwalk.

Illustrators in store!

  • Illustrators in store!
  • The hottest illustrators are getting their paints out and heading in store to get creative on bags, shoes and tees - giving lucky sportsgirls the chance to score one-off pieces and watch them at work!

What to wear: LMFF

  • What to wear: LMFF
  • The fashion world is getting excited for the all-out style extravaganza that is the L'oreal Melbourne Fashion Festival! We give you the lowdown on to stay sartorially prepared for one of the hottest weeks on the fashionista’s calendar!

Drool-worthy jewels

  • Drool-worthy jewels
  • Must have for our jewellery box this month: necklaces!

LMFF Metamorphosis: Danielle Van Camp

  • LMFF Metamorphosis: Danielle Van Camp
  • Continuing our support of the bright young things of fashion, this year we’ve teamed up with Frankie magazine to support the LMFF Metamorphosis Student Showcase. We caught up with the amazingly talented finalists as they get set to hit the catwalk.

LMFF Metamorphosis: Albert Lee

  • LMFF Metamorphosis: Albert Lee
  • Continuing our support of the bright young things of fashion, this year we’ve teamed up with Frankie magazine to support the LMFF Metamorphosis Student Showcase. We caught up with the amazingly talented finalists as they get set to hit the catwalk.

Bloggers take over Sportsgirl windows!

  • Bloggers take over Sportsgirl windows!
  • From front-row shows to glossies, bloggers are h-o-t property – and we're shining the spotlight on a few of our fave blog stars, giving them free reign over the windows in some of our top stores!

In the Spotlight Video

  • It's the season to get creative, Sportsgirls! Get inspired, create and collaborate, embrace your inner artist and let your creativity run riot!

On our radar: Zanita

  • On our radar: Zanita
  • Aussie model and blogger Zanita has us addicted to her stylish blog, www.zanita.com.au. She writes, inspires us with her outfits combos, gives a behind-the-scenes glimpse into the life of a model, and oh yeah, is pretty handy with a camera too! Is there anything she can’t do? Check out our interview!

Utility Luxe Collection

  • Dress me up, dress me down… this season girls-in-the-know are borrowing the best from the boys and giving it a dressed-up twist for an effortless look just perfect for long autumn days! We’ve raided the BF’s wardrobe for check shirts, leather boots and rough ‘n’ tumble fabrics, and given them a girlie makeover with soft lines, loosely layered shapes and luxe embellishments. Think Coco Chanel meets street style – we’re talking army green anoraks with floral skirts, your best bling with I-don’t-care-hair, ladylike boucle and motorcycle gloves. Dresses are retro in ‘40s shapes, bold shoulders are going strong across everything from jackets to knits, and we just can’t get enough cosy knits as we wave goodbye to the summer sun. Structure is loose and flowing and the mood is carefree: it’s all about fun, fun, fun and looking effortlessly chic while you’re doing it!

Purple Haze Collection

  • Brighten up your autumn wardrobe with colour that pops! We’re feeling the love for all things purple – the perfect partner to wooly grays, it’ll amp up the volume to your cool weather combos. As skies turn gray it’s all about deeper textures, luscious layers, a more subdued palette, and of course lots of touchable knits. Mix up those monochromes with pools of lovely lilac, add some patterned tights, top with a gorgeous hat, pop on some heeled boots – add autumn leaves and you’re good to go!

Free Download - World's End Press

  • Free Download - World's End Press
  • World’s End Press have built up a loyal word-of-mouth following over the past 18 months with their unfeasibly catchy, Manchester-era piano-vamp anthems and proper hands-in-the-air tunes!

In the Spotlight

  • In the Spotlight
  • Shining the spotlight on up-and-coming creatives who are oh-so-cool and set to hit the big time!

Free ice cream!

  • Free ice cream!
  • Now we’ve got your attention, we’re going to keep the summer vibes going by hopping in a retro ice-cream truck and heading to a uni near you to make your day just that little bit sweeter, with ice cream treats and magazine giveaways!

Album of the Month - Goldfrapp "Head First"

  • Album of the Month - Goldfrapp "Head First"
  • Genre-smashing musical pioneers Goldfrapp return with their 5th album ‘Head First’ the most powerful trip to date, a speedy rush of synth optimism, euphoria, fantasy and romance.

High Rotation: Angus & Julia Stone "Down the Way"

  • High Rotation: Angus & Julia Stone "Down the Way"
  • One of the fastest rising folk duos to come out of Australia, Angus & Julia Stone, return with their eagerly anticipated album ‘Down The Way’!

Win a copy of Gorillaz "Plastic Beach"!

  • Win a copy of Gorillaz "Plastic Beach"!
  • We all know tunes ‘Feel Inc’ and 'Dare’, they're two party songs embedded in our brains! Get ready for Gorillaz at their groundbreaking best with new album "Plastic Beach"!

LMFF Metamorphosis: Olivia Jung

  • LMFF Metamorphosis: Olivia Jung
  • Continuing our support of the bright young things of fashion, this year we’ve teamed up with Frankie magazine to support the LMFF Metamorphosis Student Showcase. We caught up with the amazingly talented finalists as they get set to hit the catwalk.

LMFF Metamorphosis: Robyn Taggart

  • LMFF Metamorphosis: Robyn Taggart
  • Continuing our support of the bright young things of fashion, this year we’ve teamed up with Frankie magazine to support the LMFF Metamorphosis Student Showcase. We caught up with the amazingly talented finalists as they get set to hit the catwalk.

Check out our Denim Popup Shop

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