I'm Part of A Set
WHAT IS GEN SG?
If you google it, you won’t find just a single definition because there’s no one-size-fits-all answer to what makes Gen SG, Gen SG. But if you look around you, and within yourself, you’ll start to see it.
It’s about celebrating individuality and embracing connection because the thread that ties us all together is our shared belief — when we come together, we create stronger, better futures.
This month we are celebrating some of our Gen SG’s as we attempt to answer the unanswerable: what does it really mean to be a part of Generation Sportsgirl?
Join us on the journey as we hear from the voices who know, feel and embody what it means to be Gen SG.
LAURA
What does being a part of Gen SG mean to you?
Being a Gen SG is important to me as I believe in everything we represent, inclusivity, being your own unique and authentic self, positivity and adding colour and vibrancy to the world. Being a Gen SG gives me confidence to be myself.
Sportsgirl has been such an important part of your journey since moving from the UK. How has being part of Generation Sportsgirl shaped your personal and professional growth over the years?
Since moving to Australia, Sportsgirl has been my favourite store, I came across it pretty quickly and it became my go to! Growing up over the last 10 years in Aus Sportsgirl has been a huge part of my life, as a lover and customer of all things Sportsgirl and then working for Sportsgirl for the last 4 years. Since working for the brand my love of the business has only grown bigger. Sportsgirl has always been so supportive of my professional growth and has given me the opportunity to work across various departments which has provided me with so much experience & knowledge. Working for the brand also means I have input and ideas that help shape Gen SG.
What has been the most rewarding part of your journey with Sportsgirl so far?
The most rewarding part of my journey with Sportsgirl is how I've been able to develop my confidence alongside my career and I’ve made some friends for life along the way. Sportsgirl has supported me in career development and helped put me in the direction I want to go and I am continuously learning and improving. This has also helped me become more confident in myself and my ability to express myself.
What’s one thing you’ve learned from your colleagues and peers at Sportsgirl that has really stuck with you?
To have faith in yourself and trust that you are doing a great job and to be open and not scared to share your ideas
You’ve had the chance to work with a variety of people at Sportsgirl. How did those experiences shape your sense of belonging and community?
I have met some really amazing talented people at Sportsgirl, some of whom will be my friends for life. Everyone has been so welcoming from the get go, each time I have taken on a new role it hasn't taken long to feel like part of the team. I have learnt different skills from each role and the people supporting me in that role. The Sportsgirl community is welcoming, inclusive, fun and vibrant. I love my job and everyone I have worked with along the way.
RUTH
What does being a part of Gen SG mean to you?
Being a part of Gen SG means being surrounded by a community that sees and appreciates the unique perspective I bring.
You’ve had so many special moments with Sportsgirl, from campaigns to in-store activations. Which one stands out to you the most, and why did it leave such an impact on your creative journey?
My in-store live art activation would still have to be one of my favourite moments working with Sportsgirl. Creating and artistically expressing myself is one of the tools I use as a way to ground myself so when I got to share that with SG it was a special moment in my journey.
As someone who has navigated multiple creative roles, what advice would you give to others in the creative space who are working to build their careers?
My advice to creatives building their career, have a lot of faith in your path so that you can allow yourself to confidently try different things that will ultimately lead you to the desired outcome. There are so many ways to bring your vision to life, find ways that are enjoyable and nurturing to your soul.
Generation Sportsgirl is all about celebrating individuality. How does this ethos align with your own creative journey?
Throughout my creative journey so far, I have learned that my individuality is actually what shapes the world around me and it's about building a community that understands me.
If you could share one piece of advice or inspiration with the next generation of creatives in the Gen SG community, what would it be?
Be bold, daring and a go getter. Let your imagination run wild, express it all through multiple creative mediums.
