BACK IN STOCK
Forget the filters, the rules, and the one-size-fits-all standards - beauty is about discovering what makes you feel amazing.
It’s your tool for self-expression and a journey of discovery. Let your personality shine through every shade, shimmer, or swipe.
Tia, Ashlei, and Emily are redefining what beauty means by owning their stories and showing the world that real beauty is anything but one-dimensional.
When it comes to beauty, you make-up the rules.
It’s your tool for self-expression and a journey of discovery. Let your personality shine through every shade, shimmer, or swipe.
Tia, Ashlei, and Emily are redefining what beauty means by owning their stories and showing the world that real beauty is anything but one-dimensional.
When it comes to beauty, you make-up the rules.
ASHLEI
How do you make up your own rules?
Makeup has no rules. Makeup can be anything you want or need it to be.
How do you think makeup can be a tool for self-expression and creativity?
It is a tool for self expression and creativity. Take me for instance, I’m a drawer, I love realism portrait art - I grew out of love with drawing. But I’ve found a love for makeup, it’s another medium for me. It’s a creative outlet that allows my creativity to roam free.
In what ways has exploring beauty and self-care helped you discover more about yourself?
Before makeup, I used my art as a way to explore topics and express how I view them and express my feelings in such a way. Makeup has become, essentially, a new medium, with faces as a canvas.
How do you use your platform to challenge beauty standards and inspire others?
As an Aboriginal woman, I think it comes down to - seeing someone with similar features as yourself, creating art, on popular social media platforms. I think that in itself inspires and challenges others.
What role does storytelling play in your makeup artistry?
It’s a significant role in my artistry. In the very beginning of my makeup journey, I was storytelling the loss of my Nan and the significance it held for my family. And that has been a big part in where I currently take my makeup artistry.
How do you approach the idea of representation in your work?
When you’re proud of who you are, it conveys through any work that you do or create. Being proud of my cultures and connecting that with my artistry, creates that representation.
How do you make up your own rules?
Makeup has no rules. Makeup can be anything you want or need it to be.
How do you think makeup can be a tool for self-expression and creativity?
It is a tool for self expression and creativity. Take me for instance, I’m a drawer, I love realism portrait art - I grew out of love with drawing. But I’ve found a love for makeup, it’s another medium for me. It’s a creative outlet that allows my creativity to roam free.
In what ways has exploring beauty and self-care helped you discover more about yourself?
Before makeup, I used my art as a way to explore topics and express how I view them and express my feelings in such a way. Makeup has become, essentially, a new medium, with faces as a canvas.
How do you use your platform to challenge beauty standards and inspire others?
As an Aboriginal woman, I think it comes down to - seeing someone with similar features as yourself, creating art, on popular social media platforms. I think that in itself inspires and challenges others.
What role does storytelling play in your makeup artistry?
It’s a significant role in my artistry. In the very beginning of my makeup journey, I was storytelling the loss of my Nan and the significance it held for my family. And that has been a big part in where I currently take my makeup artistry.
How do you approach the idea of representation in your work?
When you’re proud of who you are, it conveys through any work that you do or create. Being proud of my cultures and connecting that with my artistry, creates that representation.
EMILY
How do you make up your own rules?
I make up my own rules by drawing inspiration from what’s around me and how I feel that day. I like to mix and match with what’s trending at the moment and what I already have in my collection and what my current interests are. For example I definitely went through a phase where I was very inspired by seaside looks a la a little mermaid when I first coloured my hair- always with a touch of green or a seashell
How do you think makeup can be a tool for self-expression and creativity?
Who doesn’t love exploring with a pre shower wild makeup look, whether it’s practice for an upcoming look or just for fun. My friends and I love doing a little theme when we go out, so I definitely use that time as practice! Make up is such a fun accessory whether it’s an understated no make up look or a bright and bold statement
In what ways has exploring beauty and self-care helped you discover more about yourself?
I have learnt so much about how confident I feel when I invest time and effort in myself. For me that looks like spending a little extra time in the mornings on my skincare routine to feel like I’ve had that ‘me’ time before going out into the world. It's amazing how being more in tune with my skin has made me feel more connected to myself as a whole
How do you use your platform to challenge beauty standards and inspire others?
I never post with the intent of inspiring others (I post and throw my phone across the room) but I definitely like to stick to my own lane and post what I feel good in or what makes me happy to see
As a Dermal Therapist, how do you feel about the growing movement towards a zero retouching policy in beauty campaigns?
I think it’s a step in the right direction. The amount of clients that come in with expectations of invisible pores or the total removal of any ‘flaw’ because we believe people can look like that, when really the images we see have just been retouched. Because we’re all so chronically online we are forgetting how people look day to day in their natural state and imperfect lighting. We all need the reminder that we don’t need flawless skin to be beautiful
What message do you want to share with people who feel pressured by unrealistic beauty standards?
That’s exactly it, they’re unrealistic. When we look around at our friends, their appearance is the last thing we find value in- we think about how kind they are, or funny, or maybe their sense of style and sure the aesthetic looks they desire but we don’t appreciate them anymore or less based on if they fit into the current standard.
How do you make up your own rules? As an individual with vitiligo, I like to make up my own rules regarding beauty standards. I embrace my unique skin and challenge society’s conventional standards of beauty. Vitiligo gives me a distinctive appearance that is both personal and powerful. Rather than conforming to a single, narrow definition of beauty, I choose to redefine it by celebrating diversity and authenticity.
Although the world is evolving, societal standards sometimes promote a homogeneous standard of beauty that overlooks the richness of individual differences. By showcasing my vitiligo with pride, I aim to highlight that beauty comes in many forms and is not confined to a specific look or ideal. I believe that true beauty is found in our unique traits.
How do you think makeup can be a tool for self-expression and creativity? Makeup can be a powerful tool for self-expression and creativity in numerous ways. Makeup allows individuals to express their personal style and identity. Whether it’s through bold colours or subtle tones, makeup can reflect one’s personality and mood. Individuals can also use makeup to make statements about their cultural heritage, incorporating symbolic colours or designs. Lastly, Makeup is a form of art, offering endless possibilities for creativity.
In what ways has exploring beauty and self-care helped you discover more about yourself? Exploring beauty and self-care has helped me discover more about myself by revealing my personal preferences, boosting my confidence, and allowing me to express my unique identity. Through experimenting with different looks, I’ve understood what makes me feel empowered and authentic, ultimately leading to greater self-awareness and self-acceptance.
How do you use your platform to challenge beauty standards and inspire others? I use my platform to promote vitiligo awareness and hope to create a space for others learning to love their vitiligo or other skin conditions. I also hope that by showing it is okay if you have vitiligo, acne, body hair, stretch marks or anything else that isn't always represented in the media, it does not mean it is not beautiful. We are all transitioning from fitting in to standing out, and unique, authentic features define true beauty. Growing up surrounded by images of Barbie—a thin, white, blonde-haired, blue-eyed doll—I saw a stark contrast in the mirror with my tan skin, brown eyes, brown hair, and later, white patches from vitiligo. I hope that by showing you don’t need to resemble the classic Barbie to be considered beautiful, I can inspire others to find their own self-love and confidence.
How has your journey with vitiligo shaped your approach to beauty and self-expression?
My vitiligo journey was not always easy. It had lots of bumps and took many years of learning self-love. My journey with vitiligo has shaped my approach to beauty and self-expression by teaching me to embrace and celebrate my unique features. It has encouraged me to redefine beauty standards, value authenticity, and inspire others to find confidence in their individuality
What advice would you give to someone who is struggling with their own self-image?
As Nikki Banas said, the only one who gets to decide your worth is you. It doesn’t come from your bank account or the number of friends you have. It doesn’t come from what someone else says you are worth. It's called self-worth for a reason – it comes from you. It comes from being yourself and being proud of who you are. It comes from being someone that you can count on and someone you love.
Although the world is evolving, societal standards sometimes promote a homogeneous standard of beauty that overlooks the richness of individual differences. By showcasing my vitiligo with pride, I aim to highlight that beauty comes in many forms and is not confined to a specific look or ideal. I believe that true beauty is found in our unique traits.
How do you think makeup can be a tool for self-expression and creativity? Makeup can be a powerful tool for self-expression and creativity in numerous ways. Makeup allows individuals to express their personal style and identity. Whether it’s through bold colours or subtle tones, makeup can reflect one’s personality and mood. Individuals can also use makeup to make statements about their cultural heritage, incorporating symbolic colours or designs. Lastly, Makeup is a form of art, offering endless possibilities for creativity.
In what ways has exploring beauty and self-care helped you discover more about yourself? Exploring beauty and self-care has helped me discover more about myself by revealing my personal preferences, boosting my confidence, and allowing me to express my unique identity. Through experimenting with different looks, I’ve understood what makes me feel empowered and authentic, ultimately leading to greater self-awareness and self-acceptance.
How do you use your platform to challenge beauty standards and inspire others? I use my platform to promote vitiligo awareness and hope to create a space for others learning to love their vitiligo or other skin conditions. I also hope that by showing it is okay if you have vitiligo, acne, body hair, stretch marks or anything else that isn't always represented in the media, it does not mean it is not beautiful. We are all transitioning from fitting in to standing out, and unique, authentic features define true beauty. Growing up surrounded by images of Barbie—a thin, white, blonde-haired, blue-eyed doll—I saw a stark contrast in the mirror with my tan skin, brown eyes, brown hair, and later, white patches from vitiligo. I hope that by showing you don’t need to resemble the classic Barbie to be considered beautiful, I can inspire others to find their own self-love and confidence.
How has your journey with vitiligo shaped your approach to beauty and self-expression?
My vitiligo journey was not always easy. It had lots of bumps and took many years of learning self-love. My journey with vitiligo has shaped my approach to beauty and self-expression by teaching me to embrace and celebrate my unique features. It has encouraged me to redefine beauty standards, value authenticity, and inspire others to find confidence in their individuality
What advice would you give to someone who is struggling with their own self-image?
As Nikki Banas said, the only one who gets to decide your worth is you. It doesn’t come from your bank account or the number of friends you have. It doesn’t come from what someone else says you are worth. It's called self-worth for a reason – it comes from you. It comes from being yourself and being proud of who you are. It comes from being someone that you can count on and someone you love.
