Suzanne Grae is proud to support Better Cotton.
In joining this initiative, we are working to source cotton that improves cotton farming practices globally.
This means, when you see the Better Cotton logo, you know you’re supporting Better Cotton’s mission of helping cotton
communities to survive and thrive while protecting and restoring the environment.
Better Cotton is sourced via a system called mass balance.
This means Better Cotton is mixed with other cotton types.
Better Cotton is not physically traceable to end products.
Farmers that are part of the Better Cotton program benefit from the demand for Better Cotton in equivalent volumes to those we source.
The Sussan Group is committed to sourcing 50% of our cotton as Better Cotton by 2025.
With your help, we can achieve our mission!
The team at Grae are proud to support Better Cotton and their goals to drive women’s
economic empowerment in the industry.
Tata Djire, a Better Cotton farmer shares her journey
to improve the lives of rural women in Mali, West Africa.
Born in Koutiala, Mali’s cotton production heartland,
and she wanted to make a difference from an early age.
Since 2010, Tata has worked for Better Cotton’s on-the-ground partner in Mali, Association des Producteurs de Coton Africains (APROCA), where she was introduced to
the BCI programme in Mali for the first time. Tata was instrumental to the success of the BCI Programme in Mali, supporting small holder farmers and women in agriculture.
“My choice to become an agronomist was guided by a passion to help smallholder farmers in the cotton sector, and especially women,” Tata explains.
“Cotton is a real source of pride in my region, but farmers face many challenges in raising their yields, from irregular rain to high input costs and unstable cotton prices.
And women have typically had no say in the sector, despite playing an important role in cotton production,” says Tata.
“Through the Better Cotton Initiative, we have supported women farmers in multiple ways –
from more efficient harvesting techniques to raising their awareness of the importance of equal pay through special role play sketches for radio and television,” she says.
“We have also trained more than 2,000 women in leadership, which has given rise to the emergence of women leaders capable of promoting the interests of women in the cotton sector.”
