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Utility Luxe Collection

  • Dress me up, dress me down… this season girls-in-the-know are borrowing the best from the boys and giving it a dressed-up twist for an effortless look just perfect for long autumn days! We’ve raided the BF’s wardrobe for check shirts, leather boots and rough ‘n’ tumble fabrics, and given them a girlie makeover with soft lines, loosely layered shapes and luxe embellishments. Think Coco Chanel meets street style – we’re talking army green anoraks with floral skirts, your best bling with I-don’t-care-hair, ladylike boucle and motorcycle gloves. Dresses are retro in ‘40s shapes, bold shoulders are going strong across everything from jackets to knits, and we just can’t get enough cosy knits as we wave goodbye to the summer sun. Structure is loose and flowing and the mood is carefree: it’s all about fun, fun, fun and looking effortlessly chic while you’re doing it!

Purple Haze Collection

  • Brighten up your autumn wardrobe with colour that pops! We’re feeling the love for all things purple – the perfect partner to wooly grays, it’ll amp up the volume to your cool weather combos. As skies turn gray it’s all about deeper textures, luscious layers, a more subdued palette, and of course lots of touchable knits. Mix up those monochromes with pools of lovely lilac, add some patterned tights, top with a gorgeous hat, pop on some heeled boots – add autumn leaves and you’re good to go!

Check out our Denim Popup Shop

What to wear: LMFF

  • What to wear: LMFF
  • The fashion world is getting excited for the all-out style extravaganza that is the L'oreal Melbourne Fashion Festival! We give you the lowdown on to stay sartorially prepared for one of the hottest weeks on the fashionista’s calendar!

A Sneak Peek at our Winter collections!

  • A Sneak Peek at our Winter collections!
  • The sun may be shining but we’ve got winter on our minds! Take a sneak peek at the hottest fashion to come from Sportsgirl at our AW2010 Preview Show.

Get the Look: Tribal luxe

  • Get the Look: Tribal luxe
  • In a sea of festival fare, this tribal-inspired fashionista stands out in a crowd! Get her look with statement pieces that will leave you ready for maximum festival action.

HOW HIGH CAN YOU GO?

  • HOW HIGH CAN YOU GO?
  • The new height for boots is here: over the knee!

denim destination

Jeans are central to any fashionista’s wardrobe: what’s your go-to style?