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Sportsgirl continues the cool new connection campaign, featuring girls from the street, rather than models, in all creative, in a mix of transit, outdoor and magazine advertising.
The CD of the Week promotion is launched in-store and online, to keep music in-store hip, fresh and relevant.
Sportsgirl.com.au initiates the Movie of the Month promotion, offering hundreds of tickets to preview screenings around the country of selected films. Sportsgirl stores are relocated and revamped in all premium locations, including Chapel St, Melbourne; Rundle Mall, Adelaide; Queen St, Brisbane; Pacific Fair, Brisbane, Castle Towers, Sydney. Sportsgirl.com.au is identified by independent analyst Hitwise as Australia's Number 1 fashion and lifestyle website.
Sportsgirl's Victorian flagship store in Chadstone Shopping Centre is nominated the centre's best store in the Christmas Window campaign (beating over a thousand other stores to the post).