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Frontline (not to be confused with the television series of the same name) is launched as Sportsgirl’s very own magazine.
Healthworks cafes open in Melbourne and Sydney flagship stores. Sportsgirl picked up on the concept of Lifestyle and had in-store cafes long before other retailers.
Flagship stores include an in-store travel club.
Sportsgirl cosmetics and perfumes are launched.
Sportsgirl stocks fledgling Australian designers and labels. Many of them go on to become fashion industry stars including Prue Acton, Trent Nathan, Norma Tullo, Simona and Country Road.
Many Sportsgirl employees go on to make their own mark within the industry, such as Craig Kimberley, founder of Just Jeans.
A department within Sportsgirl called Bigi specialises in the hottest young fashion, especially PM wear. Bigi took its name from Bergdorf Goodman, the famous US department store.
Many label subsidiaries to Sportsgirl are launched, including David Lawrence, Elle B, SG Essentials, Metro, Bush Telegraph.
The Sportsgirl network grows Australia wide to number over 100 stores.