Sportsgirl adopts the developing methods of mass marketing. It capitalises on the power of linking fashion with exciting images.

Sportsgirl advertising campaigns and its own in-store magazines combine attention grabbing photography with memorable slogans and lifestyle concepts.

Sportsgirl uses special events, in-store parades and promotions to pump excitement into fashion.

Internationally acclaimed illustrator Antonio is brought to Australia by Sportsgirl, who use his drawings to promote a groundbreaking parade/event held in two circus tents.

Make-up artists Way Bandy and Regis are brought to Australia to give public demonstrations of the latest fashion looks.

Sportsgirl blazes through as one of the first fashion retailers to sell homewares, body and beauty products.