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Sportsgirl 1960

Sportsgirl launches into Sydney with a store in Double Bay.

A flagship store is opened in Pitt Street, in the CBD, and Sportsgirl continues to open stores throughout Australia over the next three decades.

David Bardas follows his belief that to be successful a fashion retailer must have excitement, fun and always offer something new. With a team of Sportsgirl 'superstars' he creates stores that become a destination, rather than just another shop.

Talented and innovative visual merchandisers such as Hazel Benini and Ernest Jost create imaginative, sometimes provocative, window displays for Sportsgirl's Collins Street, Melbourne store. People travel into the CBD specifically to see the latest Sportsgirl windows. A newspaper report states that the Sportsgirl windows are rivalling the acclaimed Myer windows for attention.