LMFF program announced!

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The official 2011 L’Oréal Melbourne Fashion Festival program has been launched- check out our hot picks and follow us on Facebook and Twitter for our live coverage direct from the front row!

Yep, the countdown is now officially on to LMFF! But if you can't be there in person, we’ve got you sorted! We’ll be reporting live from the f’row to keep you in the loop, showing you what runway looks we’re loving. We’ll also have exclusive backstage sneak peeks, street style, interviews and we’re giving you the chance to win free VIP tickets in our Style Icon comp!

On our must see list:

TUESDAY MARCH 15
L’ORÉAL PARIS RUNWAY 1
Carla Zampatti, Leona Edmiston, Nina Maya, Rachel Gilbert, Romance Was Born, sass & bide, Tina Kalivas
6.30pm, Peninsula, Central Pier, Docklands

L’ORÉAL PARIS RUNWAY 2
Featuring LMFF Designer Award 2011 finalists: Arnsdorf, Bassike, Dress Up, ELLERY, From Britten , Laurence Pasquier, Lui Hon, Song for the Mute
9.00pm Peninsula, Central Pier, Docklands

WEDNESDAY MARCH 16
LMFF NATIONAL GRADUATE SHOWCASE Presented by Sportsgirl
Ana Diaz, Celene Bridge, Genevieve Kulesza, Jason Hewitt , Jernnifer Chua, Jennifer Nebel, Jessica O’Connor, Kate Sala , Kate Watson, Laura Anderson, Sangeeta Singh, Sarah Mok
6.30pm Peninsula, Central Pier, Docklands

THURSDAY MARCH 17
L’ORÉAL PARIS RUNWAY 3
Arthur Galan AG, Bianca Spender, camilla and marc, Carl Kapp, Flannel, LIFEwithBIRD, Lisa Ho, Yeojin Bae
6.30pm Peninsula, Central Pier, Docklands

FRIDAY MARCH 18
L’ORÉAL PARIS RUNWAY 6
Alice McCall, Alpha60, Dhini, Gorman, Karen Walker, Kate Sylvester, Limedrop, Nevenka
9.00pm Peninsula, Central Pier, Docklands

SATURDAY MARCH 19
LMFF OFFSITE RUNWAY 2
above, Arj Selvam, Extinct, House of Baulch, Kuwaii, Trimapee
10.00pm Penthouse Mouse @ Shed 4, Docklands

Excited? Us too! In the meantime, let's reminisce about last year's fest with this hihglight vid, jam-packed with runway amazingness:

We're excited to once again present the National Graduate Showcase, giving up and coming talent the once-in-a-lifetime chance to dazzle the industry on the same runway as top designers, score a mentorship and kick-start their amazing careers on the national stage. Grab your tix here.

The 2011 L’Oréal Melbourne Fashion Festival runs 14-20 March 2011 www.lmff.com.au