Sportsgirl hearts LMFF!

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Sportsgirl are excited to be front-and-centre at the 2010 L’oreal Melbourne Fashion Festival – join us for all of the fashion and fun!

There’s nothing quite like the LMFF: 8 days of creativity, live shows, getting together with the fashion-loving community, and of course – the clothes.

Continuing our support of the bright young things of fashion, we’ve teamed up with Frankie magazine to sponsor the LMFF Metamorphosis Student Showcase. Created as a platform for the most innovative young designers to present their collections during the Festival, we’re super excited to help shine the spotlight on these superstars-in-the-making, and get their talent on the runway, and most importantly – on you.

This is the latest in our support of new and established designers, following up on our red hot Sportsgirls Like collabs which have showcased a stellar line-up of talent, including our upcoming collections with Alpha60 and ELLERY.

We caught up with the amazingly talented 12 finalists, check out this week's highlighted finalists and stay tuned for more interviews!

Head on over to the LMFF site to check out pics from the Metamosphosis Showcase and watch these amazing designers strut their very fashionable stuff! Sportsgirl was also front row live tweeting and Facebooking, so make sure you check out all the online action!

So wherever you are, join Sportsgirl and celebrate new talent, have fun, and get inspired!

The 2010 L’oreal Melbourne Fashion Festival runs from 14-21 March.

Check out the full program at www.lmff.com.au/

Buy tickets to LMFF events at Ticketmaster.