Sportsgirls Like Alpha60

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Designer label Alpha60 launch their exclusive sportsgirl Likes colletction - are you ready?

Melbourne brother-sister duo Alpha60 offer their version of downtown luxe with t-shirts, jackets, mini-dresses and everything in between. With a mix of monochromatic basics, geometric prints and signature portrait tees, Alpha60 hit all the right notes with their exclusive 9-piece collection.

Inspired by the Marchesa Luisa Casati – a now forgotten but notorious early 20th Century celeb renowned for her decadence and scandalous lifestyle, the collection is a playful mix of luxurious fabrics and prints just right for rebellious, quirky, fun-loving Sportsgirls everywhere!

“The process of putting the collection together was really fun, we enjoyed it a lot!” says Georgie.

“A lot of it started with our prints, and then we developed it from there,” says Alex. Known for their trademark prints, the collection features a recurring diamond design, splashed across everything from t-shirts to dresses.

Our picks? We’re deeply in love with the amazing Rubelite Velour Dress. Georgie says: “If you’re rocking down to a festival and camping out, just chuck it on and go!” And the Spinel Sweater and Kunzite jacket have us wishing for a cold day!

Alpha60 have been making waves in the Aussie fashion scene since their launch in 2005, their unique designs earning them a cult following including the likes of Patti Smith, Klaxons, Bloc Party, Kings of Leon, LCD Sound System and Arcade Fire. With five stores and counting, and a growing list of stockists worldwide – this is a label to watch!

Get your piece of the Alpha60 action at selected stores and online now!

Posted by: sportsgirl on 24 February 2010
Tagged as: Blog

Comments

5 Comments

Liaaanna

said this on Thursday 28 January 2010, 08:16 PM

all these outfits are pretty, can you tell me when the jumper on the right and the t shirt on the leftwill be in? thaaaaanks!
sportsgirl

said this on Friday 29 January 2010, 12:00 PM

Heya Liaaanna! Glad you're liking the range -so amazing! :) The collection is due in March so watch this space x
Liaaanna

said this on Saturday 30 January 2010, 10:50 AM

thanks sportgirl!
Jake

said this on Thursday 01 April 2010, 10:48 PM

Alphaville is a great brand and this product shows it perfectly =) - Jake XO
_Greta_

said this on Friday 09 April 2010, 06:42 PM

I LOVE this range! I want it all! ;)

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