Global Trends: Levi’s

Posted by: sportsgirl on 16 November 2009
Tagged as: Blog Culture editorspicks Fashion musthaves styleme

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As far as inventions go we’d be pretty stoked if we were the masterminds behind the idea of denim. Versatile, check. Flattering, check. Eternally chic, check. Practical… you get the idea.

That’s why we’re simply in love with the jean genies who brought denim into wardrobes around the world by inventing the first pair of jeans in 1873– Levi’s. As iconic as they are beloved, the creators of affordable, delicious denim have been on the hips of everyone from blue-collar workers to fashionistas for 156 years. We’re impressed.

And we’re even a little bit more in love with them this summer as they bring a 4 piece mini collection to Sportsgirls across Oz – with Deconstructed Cut-off Shorts that hit that perfect balance between cheeky and cute, and old school Iconic Cut-off Vests perfect to toughen up pretty summer dresses, these denim marvels will take you from music festival to beach to party in a flash, making them the go-to piece for smart fashionistas everywhere. Both be available in a ‘70s style faded blue ‘sun bleach’ and a rock-star-ready, worn in ‘washed black’.

The Levi's range will be available online and at our superflagship stores at Chadstone and Bourke St from Monday November 23 - numbers are limited line so get in quick! As far as style goes, it's in the jeans!